Prioritized next best actions
Shelf insights on demand, 24x7
Digital Shelf Analytics, powered by AllyAI
Turn Digital Shelf data into instant actions with AllyAI.
Digital Shelf Analytics powered by AllyAI eliminates data fragmentation across 1,500+ retailers — with gap-to-plan scorecards, AI-powered shelf insights, and exec-ready reports your team can act on instantly. Answers in seconds, not days.
Digital Shelf Analytics
Powered by AllyAI
You
What changed across the digital shelf?
AllyAI
Tells you why, and what to do next
Prioritized insights
- Organic SOV dropped 7% vs. last period
- Content score at 62% — product titles need optimization on 11% of SKUs
- Competitor brands Nuvio, Brenna & two others gained share during the period
You
Turn that into an exec-ready report.
40xProductivity gain - Newell Brands
14Point improvement in shelf score - global beverage brand
10Point increase in average search rank - Danone
100%Share of search - global energy drink brand
Used by the most loved brands in the world
Benefits
Tells you why, and what to do next for every team.
CommerceIQ gives us outlet-level data and a clear action list — we finally know exactly where we're falling short and why.
Gap-to-plan scorecards, daily
Full category monitoring with store-level transparency
Two-way PIM sync & content fixes
2 way PIM to shelf syndication, fully automated
Exec-ready reports, one click
1-click branded presentations
Platform features
Score, optimize, and report at scale.
Instant Answers
From ePOS to conversion insights
Meet Ask Ally — get instant, executive-ready answers about your shelf performance across brands, retailers, and SKUs. No dashboard navigation required. Focus on strategy, not data pulls.
- Ask in plain language, get precise answers instantly
- Pinpoint what's driving every change — down to the SKU
- Covers 1,500+ retailers and 100+ apps globally
Performance Scorecards
Trusted scorecards for every team
One unified view of your digital shelf health — built around the way your business works, verified by data you can trust.
- See exactly where you stand against plan, updated daily
- 80+ customizable metrics by role, brand, and retailer
- Data Quality Dashboard — so you always know what you can trust
Content Compliance
Optimize content for SEO & AEO
Unlike tools that only flag problems, AllyAI acts on them — automatically surfacing AI-generated recommendations and pushing fixes before content issues affect your visibility or compliance.
- SEO and AEO optimization including Amazon Rufus
- Two-way PIM sync — corrections flow automatically, not manually
- Content validated against your gold standard
- Secondary image compliance with AI-powered matching
Automated Reports
Reports ready in one click
AllyAI auto-generates branded, executive-ready reports by retailer, market, and category — tailored to the right audience, ready to share the moment you need them.
- Persona-specific views — built for Category Managers, Sales Leaders, and the C-Suite
- Export to PowerPoint or Excel in one click
- Weekly business reviews and market reports, ready instantly
Business impact
Turn digital shelf data into clear growth signals.
40xProductivity gain - Newell Brands
Point improvement in shelf score - global beverage brandBefore14
Point increase in average search rank - DanoneBefore10
Share of search - global energy drink brandBefore100%
Testimonials
Proven impact across global brands
Real stories from teams who streamlined their workflow and delivered more with less.
"Automation allows us to dispute 100% of invoices, maximizing revenue recovery and increasing productivity."
Jennifer WronskiSales Team Lead - Reckitt
"We needed a technology-first ecommerce partner. CommerceIQ quickly became integral to how we run and profitably grow our Amazon business."
Steve DaighSr. Director of Ecommerce - Spectrum Brands
"The ease of use of the DSA platform has been a big plus. Intuitive dashboards make it easy for non-technical users to access accurate data confidently."
Michael GoldStrategy & Ecosystems Mgr - PepsiCo
"CommerceIQ provides substantial benefits - understanding performance across granular targets and applying bulk automation aligned to our objectives."
Rizwan AkbarHead of Ecommerce - Pilgrim's
"CommerceIQ has enabled my team to operate at the pace needed to win. Issues that took weeks to identify are now flagged and resolved the same day."
Stephen MischelEcommerce Sales Team Lead - Bayer
"Automation allows us to dispute 100% of invoices, maximizing revenue recovery and increasing productivity."
Jennifer WronskiSales Team Lead - Reckitt
"We needed a technology-first ecommerce partner. CommerceIQ quickly became integral to how we run and profitably grow our Amazon business."
Steve DaighSr. Director of Ecommerce - Spectrum Brands
"The ease of use of the DSA platform has been a big plus. Intuitive dashboards make it easy for non-technical users to access accurate data confidently."
Michael GoldStrategy & Ecosystems Mgr - PepsiCo
"CommerceIQ provides substantial benefits - understanding performance across granular targets and applying bulk automation aligned to our objectives."
Rizwan AkbarHead of Ecommerce - Pilgrim's
"CommerceIQ has enabled my team to operate at the pace needed to win. Issues that took weeks to identify are now flagged and resolved the same day."
Stephen MischelEcommerce Sales Team Lead - Bayer
FAQ
Questions before you scale shelf intelligence?
What should CPG brands look for in a digital shelf measurement solution?
The most effective digital shelf measurement solutions go beyond tracking what happened — they explain why performance changed and what to do next. Digital Shelf Analytics powered by AllyAI combines gap-to-plan scorecards, root-cause insights, and automated executive reporting across 1,500+ retailers, giving CPG teams the full picture from a single platform
How is Digital Shelf Analytics different from a traditional digital shelf solution?
Traditional digital shelf solutions measure performance. Digital Shelf Analytics powered by AllyAI analyzes that data, explains what's driving results, prioritizes actions, and automates reporting — making your lean team significantly more productive.
How does Digital Shelf Analytics help CPG brands improve share of search?
Digital Shelf Analytics tracks position-weighted share of search across 1,500+ retailers, including both paid and organic placements. With 82% of searches being non-branded, Digital Shelf Analytics helps your team identify where you're losing visibility, why it's happening, and what to do next.
Can Digital Shelf Analytics optimize content for Amazon Rufus and AI-powered search?
Yes. Digital Shelf Analytics includes SEO and AEO optimization capabilities designed for both traditional retailer search and answer engines like Amazon Rufus. As AI-powered search reshapes how shoppers find products, Digital Shelf Analytics ensures your content is optimized for the next generation of the digital shelf.
Does Digital Shelf Analytics replace our existing reporting process?
Digital Shelf Analytics automates executive-ready insight packs and performance summaries, reducing manual deck creation and analysis time. Every stakeholder — from Category Managers to the C-Suite — gets a persona-specific view with the metrics most relevant to their role, ready to share the moment they need it.
What data does Digital Shelf Analytics use?
Digital Shelf Analytics analyzes shelf signals across content, availability, assortment, ratings & reviews, and search performance across 1,500+ retailers globally, verified by a live Data Quality Dashboard so your team always knows exactly how complete and fresh the data is.
Does Digital Shelf Analytics support non-Amazon retailers?
Yes. Digital Shelf Analytics covers 1,500+ retailers globally, including Walmart, Target, Kroger, Tesco, Sainsbury's, Carrefour, and hundreds more. The Data Quality Dashboard gives your team full visibility into data completeness and freshness for every retailer in your scope.
Does Digital Shelf Analytics integrate with Salsify or other PIM systems?
Yes. Digital Shelf Analytics offers two-way PIM integration — including Salsify — enabling automated content compliance workflows. Rather than manually identifying and fixing non-compliant content, Digital Shelf Analytics sends correction signals back to your PIM automatically, keeping your content aligned with your gold standard across every retailer.
How does Digital Shelf Analytics prioritize actions?
Recommendations are ranked based on impact to key performance drivers such as shelf score, search visibility, and conversion. Ask Ally, the platform's conversational AI feature, lets your team ask questions in plain language and get precise, executive-ready answers instantly with no dashboard navigation required.
Can insights be customized by retailer or market?
Yes. Insights can be filtered and generated by brand, retailer, country, category, or timeframe, making Digital Shelf Analytics the digital shelf measurement solution of choice for global enterprise CPG brands managing performance across multiple markets simultaneously.